Strong experience, creativity, competences of a specialists team, dedicated tools and the belonging of a multinational network allow Digital PR to serve the world’s largest brands with the most targeted and effective local plans providing consultancy on online communication strategies.
We understand and use traditional PR values and practices to generate online results that perform for all areas of your business.
Working closely with our Content Marketing team, we create online campaigns that engage the right people, in the right place, at the right time. We bolster our strong media relations by collaborating with the influencers that your audience is listening to across social media, forums, blogs and many other online platforms. We develop relationships with these influencers to understand what they want to share and why they would talk about your brand.Our Digital PR campaigns are developed to ensure we get the right people talking about you and the messages that you want to convey.
We create social campaigns with insight at their core to ensure that we are reaching and engaging with your target audience. We put you at the centre of the online conversations that matter to your brand and your audience, both at the right time and in the right tone of voice.We also ensure that our social campaigns are tied to other relevant marketing activities to create consistent branded experiences for your audience.
The starting point for all our campaigns is solid audience and customer insight. Using a combination of our tools and expertise, we get to understand your audience, from what makes them tick to what they want to share and where you need to be seen online to reach them. We then feed this into our campaign strategies to ensure we are using the best combination of paid, owned and earned media to reach your audience.
At the heart of any PR agency is good media relations. We work hard to develop and maintain great media relationships to ensure we understand the news agenda, how we can use this to benefit our clients and ultimately secure both coverage and links on the publications our client’s audience is reading.
We ensure that your KPIs are deeply rooted in our strategy from the beginning to produce meaningful results that have a long-term impact on your bottom line. Working closely with our Insights department, we report not just on engagement and growth in social channels, but on the revenue that our PR and Social activity is directly driving.
Digital PR services:
- Digital strategy;
- Digital communications audit and planning;
- Monitoring and managing companies online reputation;
- Online influencers relations;
- Online press office;
- Social media strategy and marketing;
- Online crisis / issue management;
- Web development;
- Creating communities and building online communication campaigns;
